We’re thrilled to announce the launch of the new MuruIT logo a fresh, modern visual identity that represents our continued growth, innovation, and unwavering commitment to delivering technology solutions with impact.
This rebrand marks a significant milestone in MuruIT’s journey. Since our founding, we have consistently evolved to meet the needs of an increasingly dynamic and digital world. The new logo reflects not just who we are today, but where we’re headed as a trusted partner in digital transformation and technology services.
Why the Change? A Brand for the Future
Our previous logo has served us well over the years. It reflected our identity at the time — solid, reliable, and enterprise-ready. However, as our services, culture, and capabilities have advanced, it became clear that our brand identity needed to evolve too.
We wanted a logo that better encapsulates our vision:
To be a forward-looking technology solutions provider that simplifies complexity, drives innovation, and empowers clients with smarter tools and digital resilience.
The new logo refresh was inspired by this forward momentum — an intentional shift toward a cleaner, more contemporary design that speaks to both innovation and trust.
A Closer Look at the New Logo
Let’s break down the elements of the new MuruIT logo and what they represent:
1. Refined Wordmark
The name “MuruIT” now features a more modern, geometric typeface. The subtle change from all lowercase (“muruIT”) to a capitalized “MuruIT” adds a professional and polished feel, striking the right balance between approachability and authority. The rounded edges of the letters in “Muru” convey friendliness and innovation, while the sharper “IT” emphasizes technical precision and strength.
2. The Elevated Arc
One of the most recognizable features of our brand — the swoosh or arc over “IT” — has been redesigned for modernity and meaning. Now rendered in a smooth, mint green gradient, the new arc is lighter, more dynamic, and symbolizes:
- Connectivity — representing seamless integration between our clients, technologies, and solutions.
- Agility — reflecting MuruIT’s adaptive approach in solving today’s digital challenges.
- A Path Forward — an upward trajectory toward progress, innovation, and sustainable tech growth.
The arc’s positioning subtly embraces the “IT”, suggesting support, reliability, and movement — echoing our commitment to empowering businesses through technology.
3. Color Palette Evolution
The traditional deep blue remains — a color synonymous with professionalism, reliability, and trust. This continuity honors our heritage while the introduction of mint green adds freshness, vibrancy, and a spark of innovation.
Together, the color pairing reflects both stability and innovation, which are the cornerstones of everything we do at MuruIT.
4. Typography Enhancements
The new typeface is sleek and minimalistic — designed to improve readability across digital and print platforms. It aligns with our desire to simplify user experiences, streamline our communication, and remain consistent with modern design aesthetics.
Beyond Aesthetic: A Strategic Repositioning
This brand refresh is more than just visual. It signals our strategic evolution as a company:
- Expanded Services: We’ve grown beyond traditional IT infrastructure to include end-to-end technology consulting, cloud transformation, software development, and cybersecurity.
- Client-Centered Approach: Our renewed brand puts people at the center — with a stronger focus on customer success, long-term partnerships, and human-driven digital solutions.
- Modern Presence: The updated logo looks great across all touchpoints — from business cards to social media to our soon-to-be-refreshed website. It’s optimized for both clarity and impact in a digital-first world.
What’s Not Changing
While the logo and look may be different, our values and commitment remain the same. We are still the same MuruIT — passionate about tech, dedicated to service, and driven by results.
- Our core mission is unchanged: To help organizations transform and thrive through technology.
- Our relationships with clients and partners remain strong and continuous.
- Our team remains focused on excellence, agility, and delivering solutions that truly work.
Looking Ahead
This new brand identity marks a bold new chapter for MuruIT. It sets the tone for future innovation and reflects our ambition to become a leading force in the digital solutions space.
We’re excited about what’s ahead and invite you to explore our new look — from updated visuals across our social media to the new branding on our website and communications.
Thank you for being part of our journey. Here’s to building smarter, more connected futures together.
